We’ve seen a little decline in Canada, but we’re up substantially in Mexico.” “A lot of our competition has a lot less availability (of product) than we do right now, and they still haven’t backed off the incentives that much. “We’ve lost a little bit of market share, but we haven’t gone after the fleet business very aggressively,” he says. But O’Sullivan sees room for improvement. through the first eight months, up 6.1% over like-2010, with a market share of 2.0%, according to WardsAuto data. Mazda delivered 165,794 vehicles in the U.S. Through 2010, Mazda incentives significantly lagged the industry, but in 2011 that gap has narrowed, according to Edmunds’ True Cost of Incentives report, which takes into account all manufacturers’ incentives programs, including cash rebates to consumers and dealers.įor the month of August, Edmunds pegs Mazda incentives at $2,461 per vehicle, compared with $2,316 for the industry at large. “Look at the quality of our business: Our residual values are still high our incentive spending is substantially below our competition and our business is steadily improving,” he says. REYKJAVIK, Iceland – Mazda enjoyed a good month in August, with North American sales of 22,632 vehicles representing a 14.7% boost over year-ago.Įven before the sales figures were released, Mazda North American President and CEO Jim O'Sullivan was bullish in an interview with WardsAuto at the media launch here of the all-new CX-5 cross/utility vehicle.
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